“If you want to win, you’ve got to play. And if you never play, you’re never going to win.” – Bob Lefsetz

“When it comes to creating demand, it’s not the first mover that wins; it’s the first to create and capture the emotional space in the market.” – Miles Burke

“Find your niche, and work that bitch” – David Paul

“Being judged is uncomfortable. Snap judgments, prejudices, misinformation… all of these, combined with not enough time (how could there be) to truly know you, means that you will inevitably be misjudged, underestimated (or overestimated) and unfairly rejected. The alternative, of course, is much safer. To be ignored. Up to you.” – Seth Godin

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“People think the more innovative the marketing, the greater success you’re gonna have. No, the more we can see you having fun, testing limits, the more we’re interested, the more we’re drawn to you.” – Bob Lefsetz

“Find a niche and own it. There’s a lot of executives, or even artists, who know a little about everything and everything about nothing. Find a niche and know more about it than anybody does.” – Mike Caren


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