some good Seth Godin quotes

“The alternative is to compete against nothing but yourself. To excel merely because the act of excelling without boundaries or incentives thrills you. And the good news is that once you find that, you’ll always have it.”

“We now live in a society with more people more willing to change more often. And that means your customers are restless, and more likely to walk away if you don’t treat them the way nerds want to be treated. Amaze, delight and challenge…”

“Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are. Surround yourself by people who encourage and experience productive failure, and who are driven to make a difference. What’s contagious: standards, ethics, culture, expectations and most of all, the bar for achievement.”

“when we rely on a wish to get where we want to go, we often sacrifice the effort that might make it more likely that we get what we actually need. Waiting for the prince to show up is a waste of valuable time, and the waiting distracts us from and devalues the hard work we might be doing instead. If you can influence the outcome, do the work.”

“If you are selling tomorrow, be very careful not to pitch people who are only interested in buying things that are about today. It’s virtually impossible to sell financial planning or safety or the long-term impacts of the environment to a consumer or a voter who is relentlessly focused on what might be fun right now. Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters.”

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