Who Comes Opening Night

“So who comes on opening night? No discounts, no reviews, no warning… The patrons come. For them, part of the attraction of art is that they don’t know in advance if they’re going to like it. They come for a simple reason: it feels good to support something because they can, not merely because it’s a good value. And the true fans come. They come because the artist has earned their trust. “If you made it, that’s good enough for me,” they say. They come because to not come is to not be a true fan, with all that entails.” – Seth Godin

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